The Battle to be Top Dog PetSmart vs. Petco Essay

The Battle to be Top Dog PetSmart vs. Petco - Essay Example This created the popularity of the company and improved the customers trust in the benefit of the company. Handling competition is not an easy job and it needs committed resources of manual labor, system, and financial plan. Any trail off from a company would lead in decline of market share and profit. This made the Petsmart advance, widens its market thus included services such as, adoption, training, veterinary, grooming, day care, and more so pet hotel. . The article illustrates how Petsmart has vastly managed to strike equilibrium between being wholly alert on availability and pricing, which is highly vital in competing with strong merchandisers and looking into value added- services. The previous year the company groomed 7.5 million dogs, a 16% increase over the year before. It provided 378,000 training classes, another 16% increase. Overall, services are to generate $450 million sales this year, about 10% of the companys $4.5 billion total, but representing 26% annual growth since the initiation of the strategy in 2000. The structure of the company itself is a competitive strategy since it pleases the sight of the customer and the pet. For example, the inner dà ©cor was in blue color, decorated with brick and sliding to be attractive to the public. Petco uses a highly different approach compared to Petsmart. It Diversifies its market products Moreso for other animals not necessarily pets products. It recently introduced a â€Å"reptile rendezvous†. This Includes, the demonstration of products, and the photo contest. This strategy has improved its income since the effectiveness of the program pleases customers. Although petco has not embraced the services aggressively like Petsmart, it features grooming services and more so providing doggie day care at various locations. These Strategies have made it succeed thus withstanding the stiff competition from the Petsmart. Other sources say