Media Campaign Essay Example | Topics and Well Written Essays - 2500 words

Media Campaign - Essay ExampleWith the continuous technology advancements and subsequently altering as nearly as widening reach of mass media commoves today, non-profit faces have alike taken a footstep in advance to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as proficient in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, Can Mass Media Change appearance). Contextually, there are various factors associated with a media campaign designed to promote a public gain goal, which tend to impose signifi dismisst influences in determining the success of the organisation in effectively conveyance of title the intended message. Based on this particular learning, the discussion henceforth lead focus on identifying, discussing and evaluating the influencing factors associated with a planned campaign intended towards the le arning of a public service goal of Corporation for familiar Broadcasting (CPB) to promote an educated and informed civil society through high-quality content and services delivered across multiple platforms (CPB, CPBs Goals and Objectives). Thesis Statement The discussion will begin with a brief overview of the planned campaign moving forth towards the identification of the most important elements or factors associated with its overall designing, construction and execution. With this objective, the discussion will address the most pertinent factors associated with the planned campaign with adequate rationalisation on the basis of the graphic symbol played by mass media. The potential disadvantages of using media campaigns, both from a generalised perspective and special(prenominal) viewpoint in relation to the planned campaign will also be studied in the essay. Before concluding on the key specifications of the essay, moral and ethical considerations attached to the media campai gn will also be elaborated in the discussion. Overview of the Media Campaign CPB is renowned internationally as a non-profit private organisation which was established in the year 1967 by Congress. Since then, it has been serving the worldwide communities with various services, rendering praiseworthy protrude to mitigate various issues. Stating precisely, the broadcasting organisation intends to ensure high-quality journalism and reporting transparency with the aim to concern contribution from the society in facilitating the overall growth of the economy and prosperity of the mankind. In its course of strategical executions, the organisation has been focusing on various objectives amongst which, one particular public service goal can be considered as quite crucial which focuses on the promotion of an educated, liberalised and adequately informed society ground on multiple platforms for the applications of high-quality contents as well as services. The objectives determined by th e organisation for the attainment of this particular goal further emphasises on satisfying the public needs for education and information, especially among the change cultural groups in particular, which can be attained